Adobe is doubling down on artificial intelligence, launching new tools and features designed to streamline workflows and boost creativity. From video generation to contract analysis, the tech giant is integrating AI into its popular platforms.
AI-Powered Video Creation Arrives
First up, Adobe has officially released its Generate Video tool in public beta. Powered by the company's Firefly Video Model, this AI-driven tool allows users to create videos from text prompts, opening up new possibilities for content creators of all skill levels. The tool was initially teased in September 2024, and now everyone can get their hands on it.

Alongside the release of Generate Video, Adobe has also redesigned the Firefly web app. The new layout puts the spotlight on the various AI-powered generation features, making it easier for users to explore and experiment with the technology. This redesign emphasizes the company's commitment to making AI accessible and user-friendly.
Acrobat Gets Smart with Contract Intelligence
But that's not all! Adobe is also enhancing its Acrobat platform with a new Contract Intelligence feature. This AI-powered addition is designed to help users quickly understand complex contracts. When a user opens a contract in Acrobat, the AI chatbot automatically engages, providing a breakdown of the key terms and conditions.

This new workflow promises to save users valuable time and effort by automating the often tedious process of contract analysis. By surfacing key information and insights, Contract Intelligence empowers users to make more informed decisions.
The Future is AI
Adobe's latest announcements underscore the growing importance of AI in the creative and professional landscape. By integrating AI into its core products, Adobe is positioning itself as a leader in the AI revolution, empowering users with tools that enhance their productivity and creativity.

"These new features demonstrate Adobe's dedication to pushing the boundaries of what's possible with AI," said a company spokesperson. "We're excited to see how our users will leverage these tools to create amazing things."
It's clear that Adobe is betting big on AI, and these new tools are just the beginning. As AI technology continues to evolve, we can expect even more innovative features and capabilities to emerge from Adobe and other tech leaders.