The AI assistant landscape is rapidly evolving, with tech giants vying for dominance. This week, Google unveiled new features for Gemini, while Amazon's Alexa+ pricing raised eyebrows. Let's dive into the latest developments.
Google Gemini Gets Visual
Google is leveling up its Gemini AI assistant with the addition of live video and screen sharing capabilities. Unveiled at Mobile World Congress (MWC) 2025 in Barcelona, these features allow users to interact with Gemini in a more dynamic and intuitive way.
The "Live Video" feature lets Gemini "see" what your phone's camera sees. Imagine holding up a piece of pottery and asking Gemini for advice on mid-century modern design elements. The AI can analyze the image in real-time and offer suggestions. Similarly, the "Screenshare" feature allows you to share your screen with Gemini, enabling you to ask questions about websites, apps, or any content displayed on your device.
These features are part of the Gemini Advanced subscription, included in the $20 per month Google One AI Premium plan. While ChatGPT already offers similar functionalities, Google's integration within the Gemini ecosystem aims to provide a seamless user experience. Verizon customers may even find the subscription bundled with select plans.
Amazon's Alexa+ Faces Pricing Backlash
While Google expands Gemini's capabilities, Amazon is taking a different approach with its Alexa+ service. The big news? A $20 per month subscription fee. Many are questioning whether this price point is justified, especially considering the availability of free AI assistants like Google Assistant and Apple's Siri.
The pricing strategy is particularly puzzling given that an Amazon Prime subscription, which includes Alexa+, costs less. Some speculate that Amazon is using this inflated price to push users towards Prime subscriptions and Echo hardware sales. This tactic has drawn scrutiny, especially considering Amazon's past accusations of deceptive practices.
"With inflation rampant and many more impactful subscription services to choose from, $20 per month is an absolutely bonkers price for an as-yet unproven AI chatbot."
While Alexa+ offers features like document uploading and integration with Amazon's ecosystem, its value proposition remains questionable. The steep price, coupled with reported demo glitches, makes it difficult to recommend at this time.
The Bottom Line
The AI assistant market is becoming increasingly competitive. Google's focus on visual integration with Gemini is a compelling move, while Amazon's Alexa+ pricing strategy is facing criticism. As consumers, it's crucial to weigh the costs and benefits of these subscriptions carefully. With numerous alternatives available, including Google's Gemini Advanced plan and even Xbox Game Pass, spending wisely is more important than ever.
