Amazon is in the news for two very different technology stories this week. On one hand, the e-commerce giant is facing a class-action lawsuit alleging secret tracking of consumers through their cellphones. On the other, Amazon Prime Video is exploring the use of artificial intelligence for dubbing films and series.
Tracking Lawsuit Alleges "Backdoor Access"
A proposed class action lawsuit filed in San Francisco federal court accuses Amazon of obtaining "backdoor access" to consumers' phones. The lawsuit claims Amazon achieved this by providing tens of thousands of app developers with a code known as the Amazon Ads SDK. When embedded in apps, this SDK allegedly gives Amazon access to user data without their explicit consent.
The lawsuit argues that this practice constitutes a violation of privacy and seeks to hold Amazon accountable for its alleged actions. The outcome of this case could have significant implications for how tech companies collect and use user data in the future.
AI Dubbing: Innovation or Job Threat?
Meanwhile, Amazon Prime Video is experimenting with artificial intelligence to dub films and series, according to Reuters. This new technology could potentially revolutionize the way foreign language films are experienced. Imagine watching a foreign film with seamless, natural-sounding dubbing created by AI! This could lead to greater accessibility and a richer viewing experience for cinephiles.
However, this innovation also raises concerns about the future of voice acting. As AI becomes more sophisticated, it could potentially displace human voice actors, leading to job losses and a shift in the entertainment industry.
"New technology could reimagine the experience of foreign language films as it displaces voice acting professionals," notes one analysis of the situation.
LG 4K TV Deal on Amazon
In other Amazon-related news, bargain hunters can currently snag a deal on an LG 65-inch UT70 Series 4K Smart TV. As of March 6th, the TV is on sale for $349.99, a significant discount of $250 off its usual price of $599.99. If you are looking for a new 4K TV, this might be a deal to consider.
Amazon's activities continue to be at the forefront of technology news, from legal challenges to innovative advancements in entertainment. Whether it's facing scrutiny over data privacy or exploring new frontiers in AI, the company remains a key player in shaping the future of technology.