Belgium Tackles Tourism: Horses, Bans, and Fine Dining

Belgium is taking action on multiple fronts: one reporter travels by horse, Bruges limits tourism, and Flanders showcases its culinary excellence.

Belgium Tackles Tourism: Horses, Bans, and Fine Dining

Belgium is a country of contrasts, offering a unique blend of history, culture, and culinary delights. From the medieval streets of Bruges to the rolling hills of Flanders, there's something for everyone. But as tourism grows, Belgium is taking steps to manage its popularity while still showcasing its unique charm.

A Journey on Horseback

Reporter Hilse De Groote is embarking on an unusual adventure: a five-month journey across Belgium using a draft horse. This unique expedition commemorates the Museum of the Belgian Draft Horse in Vollezele, celebrating the legacy of this iconic animal. It's a slow, deliberate way to experience the country, connecting with its rural roots and offering a different perspective on the Belgian landscape.

Hilse De Groote with her draft horse in a field in Belgium

De Groote's journey is more than just a travelogue; it's a tribute to a vital part of Belgian history. The Belgian draft horse played a crucial role in agriculture and transportation for centuries, and the museum in Vollezele is dedicated to preserving its heritage. Her journey is a reminder of a simpler time and a celebration of the enduring bond between humans and animals.

Bruges Battles Overtourism

Meanwhile, in the picturesque city of Bruges, officials are grappling with the challenges of overtourism. With visitor numbers reaching 7 million in 2024, the city is implementing measures to ensure a more sustainable and enjoyable experience for both tourists and residents.

To combat the influx of visitors, Bruges is banning the construction of new hotels, limiting the number of Airbnb rentals, and restricting cruise ship entries. Mayor Dirk De Fauw and Alderman Minou Esquenet are advocating for "quality tourism," encouraging overnight stays rather than short day trips. The goal is to attract visitors who are interested in immersing themselves in the city's culture and history, rather than simply ticking off a box on a travel itinerary.

A canal in Bruges, Belgium with medieval buildings lining the water

These measures are designed to preserve the unique character of Bruges and ensure that it remains a desirable destination for years to come. By focusing on quality over quantity, the city hopes to create a more sustainable tourism model that benefits both visitors and the local community.

Flanders: A Culinary Paradise

Beyond the horses and the tourism restrictions, Belgium continues to excel in another area: its culinary scene. In Flanders, food and drink are elevated to an art form. Chef Tim Boury, known for his minimalist approach, captures the essence of Belgian cuisine with simple yet exquisite dishes.

A beautifully plated dish of Belgian cuisine in a high-end restaurant in Flanders

To showcase this culinary excellence to the world, top chefs have joined forces in the collective Goesting. These culinary ambassadors are dedicated to promoting the unique flavors and traditions of Flanders, inviting food lovers from around the globe to experience the region's gastronomic delights. From traditional Flemish stews to innovative Michelin-starred creations, Flanders offers a culinary journey that is sure to tantalize the taste buds.

Whether you're drawn to the country by its rich history, its charming cities, or its exceptional cuisine, Belgium offers a diverse and rewarding travel experience. By taking steps to manage tourism and celebrate its unique cultural assets, Belgium is ensuring that it remains a top destination for travelers for generations to come.

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