U2 frontman Bono is back with Apple, and this time it's a completely immersive experience! His show, "Stories of Surrender," based on his memoir, is set to premiere on Apple TV+ and will be the first-ever feature-length film presented in 180-degree and 8K video on Apple Vision Pro.
This collaboration marks a significant return to form for Bono and U2 with Apple. The partnership began back in 2004 with iTunes ads and the iconic black and red iPod. This early collaboration cemented the relationship between the band and the tech giant.
A Rocky Past
However, the relationship wasn't always smooth sailing. Ten years later, in 2014, Apple's Tim Cook made the bold move of pushing U2's "Songs of Innocence" album onto everyone's iPhones. The move was met with mixed reactions, to say the least, and even led to some backlash. Bono himself later took the blame for the incident in his memoir, "Surrender: 40 Songs, One Story."
“It was a bold move, perhaps too bold,” Bono wrote in his memoir. “We were trying to give something away, but it ended up feeling like an imposition.”
"Stories of Surrender"
Now, Bono is turning his memoir into a one-man show, and Apple is filming it as an immersive documentary for both Apple TV+ and Apple Vision Pro. This new project offers a fresh perspective on Bono's life and music, allowing viewers to experience his story in a whole new way. The immersive format promises to be a captivating experience for fans.
For those in Canada wondering where to catch the latest streaming content, remember that Apple TV+ is just one of many options. Services like Crave, Disney+, Netflix, and Prime Video also offer a wide array of movies and TV shows. Keep an eye out for new releases each week!
This collaboration between Bono and Apple represents a full-circle moment, showcasing the enduring power of creativity and innovation. "Stories of Surrender" is set to be a must-see for fans of U2, Apple enthusiasts, and anyone curious about the future of immersive entertainment.
