Business News: Baidu, Branch, Farmlore, & HKA Updates

A roundup of recent business news includes updates from Baidu on senior notes, Branch on privacy-focused ROI, Farmlore winning an award, and HKA appointing a new principal.

Business News: Baidu, Branch, Farmlore, & HKA Updates

Here's a quick look at some of the top business headlines making news today. From financial announcements to award recognitions and key personnel appointments, keep reading to stay informed.

Baidu Announces Pricing of CNY-Denominated Senior Notes

Baidu, Inc., a leading AI company with a strong Internet foundation, has announced the pricing of its offering of CNY10 billion aggregate principal amount of CNY-denominated senior unsecured notes. This significant financial move underscores Baidu's robust financial position and continued investment in AI and internet technologies. The announcement was made on March 6, 2025, from Beijing.

Baidu logo against a modern cityscape background.

Branch Unveils New Capabilities for Privacy-First Campaign ROI

Branch, a leading mobile measurement partner (MMP), is rolling out innovations in its Performance offering. These updates are designed to maximize campaign ROI in a privacy-first era. The new capabilities feature privacy-centric attribution, connecting user journeys across web and app, while meeting advanced data protection standards including HIPPA requirements. This allows growth marketers to track user engagement effectively while respecting user privacy.

This move is a significant step forward in addressing the growing need for privacy-conscious marketing solutions. "We understand the importance of balancing effective marketing with user privacy," says a Branch spokesperson. "Our new Performance offering allows marketers to achieve both."

Farmlore in Bengaluru Wins American Express "One To Watch" Award

Farmlore, a restaurant in Bengaluru, India, has been honored with the American Express One To Watch Award 2025. This prestigious award, part of Asia’s 50 Best Restaurants, recognizes dining establishments that showcase exceptional culinary talent, creativity, and the potential to become future industry leaders. Farmlore's innovative approach to dining and commitment to culinary excellence have earned it this well-deserved recognition.

A beautifully plated dish from Farmlore restaurant, showcasing fresh, local ingredients.

HKA Welcomes Adam Smith to Advisory Team in Australia

HKA, a leading infrastructure project, strategy, commercial advisory, and dispute resolution company, has announced the appointment of Adam Smith as a principal in its Advisory team in Australia. Adam joins the Brisbane office, bringing with him over 20 years of experience across multiple industries, including transport infrastructure and defence. This strategic hire strengthens HKA's presence and expertise in the Australian market.

Smith's extensive experience will be invaluable in supporting HKA's clients in navigating complex infrastructure projects. HKA is thrilled to welcome Adam to the team and looks forward to his contributions to the company's continued success.

A modern office building with the HKA logo displayed prominently.

These are just a few of the key business stories making headlines today. Stay tuned for more updates as they develop.

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