Apple has been busy! This week saw the quiet launch of a new iPhone and a couple of new iPads. Let's dive into what's new, and what it all means for Apple fans.
iPhone 16e Launches with ESR Protection
The iPhone 16e is here, and ESR is ready to protect it! While the design might look familiar, resembling the iPhone 14 with its classic design, single rear camera, and notched display featuring Face ID, don't be fooled. Old cases won't fit. This is where ESR steps in, offering a range of cases and screen protectors designed specifically for the iPhone 16e, complete with MagSafe functionality.
It can be frustrating when Apple releases slightly altered designs, leaving customers scrambling for compatible accessories. ESR is avoiding that problem by offering their new cases and screen protectors from day one. "We understand the importance of keeping your new device safe," said a representative from ESR. "Our iPhone 16e cases offer superior protection and MagSafe compatibility."
But that's not all the good news surrounding the iPhone 16e. iFixit, known for their detailed repairability tests, has released their findings on the new iPhone. While we won't spoil all the surprises, they found at least one compelling reason to consider purchasing the iPhone 16e!
Quiet iPad Updates
Apple also surprisingly revealed two new iPads this week, adding them to their lineup without the usual fanfare of a major press conference. The reason? These iPads offer incremental updates rather than groundbreaking changes. The most notable addition is the new iPad Air, featuring the M3 chip.
The new M3 chip promises a 20% performance boost over the previous M2 model. While the overall design, including colors, screen, Wi-Fi, Bluetooth, and cameras, remains the same, the eSIM now supports advanced technology for enhanced convenience and security. Prices start at $599 for the 11-inch model and $799 for the 13-inch model, mirroring the M2 versions.
Apple has also introduced a new Magic Keyboard specifically designed for the iPad Air, boasting features from the Pro model like a larger trackpad, function row, and USB-C pass-through charging. You can preorder the new tablets now, with deliveries expected to begin on March 12.
M3 Chip Considerations
The inclusion of the M3 chip is noteworthy, especially considering Apple's documented production issues with it. The Mac mini skipped the M3 altogether, and an Ultra version was never released for the Mac Studio and Mac Pro. The iPad Air's 9-core GPU could indicate a stockpile of "binned" chips that didn't meet the full 10-core GPU specification. Only time will tell how the new iPad Air performs.
Overall, this week has been a mixed bag of quiet updates and timely accessory releases from third-party manufacturers like ESR. While the new iPads might not be revolutionary, the iPhone 16e offers a familiar design with the promise of improved repairability, and now, immediate protection.