Rihanna's Fenty Beauty Brand Partners with 2024 Paris Olympics and Paralympics
- ByElise Leroy --
- 2024-07-21 03:05:53 --
- 0 Comments --
- FRA
Global pop superstar Rihanna has announced that her fashion brand, Fenty Beauty, will be a premium partner of the 2024 Olympic and Paralympic Games in Paris. The singer made the announcement on social media on Thursday, stating, "I tried to tell y'all...we outside all 2024!!!" as she expressed her pride in Fenty Beauty's involvement with the upcoming sporting events.
The partnership between Rihanna's brand and the Paris 2024 Games is a significant development, highlighting the growing influence of the entertainment industry in the world of international sports. Fenty Beauty, known for its inclusive and innovative approach to beauty, is poised to bring a fresh perspective to the Olympics and Paralympics, potentially reaching new audiences and elevating the overall fan experience.
The announcement comes as the countdown to the Paris 2024 Games has officially begun, with the opening ceremony set to take place on July 26th. In the lead-up to the event, fashion brands have been unveiling their own collections and limited-edition capsules dedicated to the Olympics, celebrating the spirit of sports and the power of dreams.
"I tried to tell y'all...we outside all 2024!!!"
From casual hoodies and versatile t-shirts to preppy polos and genderless shorts, the new must-have items for the season also include futuristic sunglasses in brilliant colors and ultra-lightweight textures, as well as sporty-chic accessories. These limited-edition collections from various brands promise to be highly sought-after, as fans and supporters seek to showcase their enthusiasm for the upcoming Games.
One particularly notable collection is Lacoste's sixth line created with the license of the International Olympic Committee. This exclusive capsule celebrates the legendary 1924 Olympic Games that captivated the heart of Paris a century ago, with its distinctive graphics and vintage lettering emblazoned on clothing and accessories. The new Olympic Heritage capsule collection from the brand founded by René Lacoste in 1933 offers a modern take on the minimal chic elegance of the past.
Another brand embracing the Parisian spirit is AMI Paris by Alexandre Mattiussi, with its Bleu Blanc Rouge capsule collection. Minimalist and essential in its lines, the unisex selection includes sportswear such as crew-neck sweatshirts and hoodies, t-shirts, baseball caps, and bucket hats, all emblazoned with the tricolor AMI logo. The collection also features everyday basics like boxy shirts, zip-collar sweaters, and jacquard socks adorned with the Ami de Coeur symbol in gray, all in a color-blocked palette of navy blue, optical white, and bright red inspired by the French national flag and its summer festivities.
As the world eagerly awaits the start of the Paris 2024 Olympics, fashion brands are embracing the opportunity to showcase their creativity and connect with sports enthusiasts globally. The partnership between Rihanna's Fenty Beauty and the upcoming Games is just one example of the increasing synergy between the realms of entertainment and international sports, promising a truly unique and memorable experience for all.
The Paris 2024 Olympics and Paralympics are set to take place from July 26th to August 11th and August 28th to September 8th, respectively. With the countdown now in its final stages, the world is poised to witness the unforgettable celebration of athletic excellence and the power of global unity that the Games will bring to the City of Light.