São Paulo is buzzing with entertainment news! From television to music and film, the city is a hub of cultural activity. Let's dive into some of the highlights.
BBB 25 Smashes Viewership Records
Even with the excitement of Carnival in full swing, reality TV show BBB 25 has managed to capture the attention of viewers. The show recently achieved a season-high viewership, reaching 20 points in the Greater São Paulo area. This surge in popularity coincided with Camilla's elimination, proving that even amidst major cultural events, BBB 25 holds its own.
Gossip's Beth Ditto Returns to the Stage
Beth Ditto, the iconic frontwoman of the band Gossip, is back! Ditto reflects on her return to performing with the band, saying, "I would have said that that would be impossible, but it's hilarious how at home I feel alongside them." This comeback is sure to delight fans who have followed Gossip's journey since the turn of the millennium. The band is scheduled to play in São Paulo, giving local fans a chance to experience their energetic performances firsthand.
A Look at Psychoanalysis Through Film
The Museum of Image and Sound (MIS) is offering a unique cinematic experience with a free screening of the film Virginia and Adelaide (2024), directed by Yasmin Thayná and Jorge Furtado. 
This screening is part of the Cinema and Psychoanalysis cycle, organized in partnership with the Brazilian Society of Psychoanalysis of São Paulo (SBPSP) and supported by Folha. The film explores the lives of pioneers of psychoanalysis in Brazil, offering a thought-provoking look into the field.
Carnival's Most Shared Moment
Carnival in São Paulo wouldn't be complete without the samba school parades! This year, the Império de Casa Verde parade was the most shared event on social media, according to TIM.
Even though the school wasn't ranked the highest, their performance clearly resonated with the public, generating significant buzz and engagement.This highlights the power of a captivating performance, regardless of official rankings.
Whether you're a fan of reality TV, indie music, thought-provoking films, or the vibrant energy of Carnival, São Paulo has something to offer everyone. The city's entertainment scene is constantly evolving, making it an exciting place to be.