TikTok, the popular short-form video platform, is facing increasing scrutiny and restrictions around the world. From outright bans to demands for content moderation, the platform's impact on young users is under the microscope. This comes as the BBC also announced plans to utilize AI to improve content, in order to further reach younger audiences on platforms like TikTok.
Albania Bans TikTok Over Child Safety Concerns
Albania has taken a drastic step, banning TikTok for a full year. The Albanian Cabinet cited concerns about the platform inciting violence and bullying, especially among children. Education Minister Ogerta Manastirliu stated that the government is in talks with TikTok to implement measures such as parental controls, age verification, and support for the Albanian language. The decision follows consultations with 65,000 parents, with authorities conducting 1,300 meetings where parents expressed concerns about violent content. Many parents either supported the shutdown or limitations being put on the platform.
“We must protect our children from harmful content,” a government spokesperson stated. “TikTok has a responsibility to ensure a safe environment for its users, and we will hold them accountable.”
Kenya Demands Removal of Explicit Content
Meanwhile, in Kenya, authorities are demanding that TikTok remove sexually explicit content involving minors. This follows a BBC investigation that revealed children and teenagers using the platform to solicit payments for more explicit material. The Nairobi authorities have ordered the Chinese social network to cease these practices immediately.
This situation highlights the ongoing challenges platforms like TikTok face in moderating content and protecting vulnerable users. The BBC investigation brought this issue to light, prompting swift action from Kenyan officials.
TikTok's Creator Rewards Program and the BBC's AI Initiative
Despite the controversies, TikTok continues to be a lucrative platform for creators. The Creator Rewards Program allows users to earn money based on engagement, with some creators sharing insights into their earnings and how they use the money they earn.
On the other end of the spectrum, the BBC is embracing artificial intelligence to better reach younger audiences, particularly those who consume news on smartphones and platforms like TikTok. BBC News is creating a new department dedicated to growth, innovation, and AI, with a focus on delivering more personalized content. Deborah Turness, the chief executive of BBC News, emphasized the need to adapt to changing news consumption habits.
"BBC News's reach is 'defying gravity' and it must use AI to 'support and accelerate our growth," Turness said in a note to staff.
The future of TikTok remains uncertain as it navigates increasing regulatory pressure and content moderation challenges. However, its continued popularity and influence, especially among younger audiences, are undeniable. The use of AI to reach younger audiences further demonstrates the platform's importance in the digital landscape.