Easter is just around the corner, and the results are in! Good Housekeeping has announced the winners of its annual Easter Egg taste test for 2025, with a surprising supermarket champion taking the top spot. But that's not all for Waitrose; they've also resolved a long-standing dispute with Warburtons, signaling a restoration of their business relationship.
Sweet Victory: Waitrose's Easter Egg Triumph
The consumer champion, Good Housekeeping, put nearly 98 Easter eggs to the test, from classic Mini Eggs to innovative creations. 
The winner? Waitrose's Chocolate Croissant Easter Egg! This unexpected victory highlights the supermarket's commitment to quality and innovation in its confectionery offerings. Forget the usual suspects; this year, it's all about the croissant-inspired treat.
The judges praised the egg for its unique flavor profile and decadent chocolate. It's a delicious twist on a classic breakfast pastry, perfectly capturing the essence of a buttery croissant in a chocolate egg form. Will you be trying it this Easter?
Bread Peace: Waitrose and Warburtons Reconcile
Beyond the sweet treats, Waitrose has also been making headlines for mending fences. After a commercial dispute over pricing led to Waitrose pulling Warburtons products from its shelves in 2022, the two companies have now reached an agreement. 
This restoration of relations means customers can once again find their favorite Warburtons bread and baked goods at Waitrose stores.
The dispute centered around the prices of goods, with Waitrose reportedly unwilling to meet Warburtons' demands. However, both companies have now found a compromise that allows them to move forward. "We are pleased to have resolved our differences with Warburtons," a Waitrose spokesperson stated. "We value our relationship with them and look forward to offering their products to our customers once again."
Looking Ahead
With Easter approaching and shelves being restocked with Warburtons products, it seems Waitrose is entering a season of renewal and reconciliation. 
Whether you're craving a Chocolate Croissant Easter Egg or your favorite loaf of Warburtons bread, Waitrose has you covered. It's a testament to the importance of quality, innovation, and strong business relationships in the competitive retail landscape.
So, this Easter, why not celebrate with a winning Easter egg and the comfort of knowing your favorite bread is back on the shelves? It's a win-win for everyone!