YouTube is constantly evolving, and recent news highlights a few key changes and emerging threats. From potential cost savings with a new ad-free plan to stricter content policies and alarming deepfake scams, here's what you need to know.
YouTube Premium Lite: Ad-Free, But Not for Everyone
Are you tired of ads interrupting your favorite videos? YouTube is testing a new, cheaper ad-free plan called YouTube Premium Lite. This plan, priced at $7.99 USD (approximately $11.45 CAD), aims to make ad-free viewing more accessible. However, there's a catch: it's not available everywhere. Sadly, Canadian viewers will have to wait, as YouTube Premium Lite is currently unavailable in Canada.
MobileSyrup has reached out to Google Canada for more information, and a YouTube press release indicates a pilot program is rolling out in the coming weeks. So, while Canadian users might miss out initially, keep an eye out for potential updates in the future.
Crackdown on Gambling Content
YouTube is taking steps to protect its viewers, especially younger audiences, from potentially harmful content. The platform has updated its policies to restrict certain types of gambling content. This means that some videos promoting specific gambling activities will now be banned or limited.
The goal is to create a safer online environment and prevent viewers from being exposed to content that could encourage risky or harmful behavior. This policy change reflects YouTube's commitment to responsible content moderation.
Beware the Deepfake Phishing Scams
A concerning trend has emerged: scammers are using AI-generated deepfake videos to target YouTubers. These sophisticated scams involve creating convincing fake videos of trusted figures, such as YouTube CEO Neal Mohan, to trick creators into giving up sensitive information.
Scammers often send emails with links to these deepfake videos, claiming there have been changes to YouTube's monetization policy. The emails urge recipients to click on a link to "confirm" updated YouTube Partner Program terms and conditions. However, the link leads to a fake login page ("studio.youtube-plus.com") designed to steal user credentials.
To create a sense of urgency, scammers threaten that the recipient's account will be restricted within seven days if they don't confirm the changes. These restrictions include prohibitions on uploading videos, editing existing videos, and receiving revenue.
"Imposters are actively trying to impersonate YouTube by exploiting the platform’s features to spread malicious content," Google writes, advising users to be cautious and avoid unknown links and files.
YouTube has made it clear that the company never shares information via private videos and that all such videos are scam attempts. Users are urged not to click on unsolicited links in emails or otherwise, as they may lead to scams and/or malware. Always double-check the sender's address and be wary of any communication that seems suspicious.
Stay vigilant and protect yourself from these increasingly sophisticated online scams. By being aware of the risks and taking precautions, you can help keep your YouTube account and personal information safe.