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Abrdn Reverses Course, Rebrands Back to Aberdeen

Abrdn Reverses Course, Rebrands Back to Aberdeen
Business
2025-03-11
11

After a four-year stint as "Abrdn," the investment firm is reverting to its original name, Aberdeen Group, in an effort to eliminate distractions and improve performance. The move comes after widespread criticism of the vowel-less moniker. Read more...

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